Summers in Japan are associated with boisterous matsuri filled with men in fundoshi sweating under the great weight of omikoshi portable shrines, and colorful yukata-clad girls clip-clopping in their geta en route to see fireworks-filled skies.

But this time of year also offers the opportunity to explore wines we may usually not look to during the rest of the year. Wines that are best enjoyed are simple, fun, and juicy quaffers. Like the television show "Friends," they are entertaining and do not take themselves very seriously. Best of all, many are meant to be consumed young and are often a bargain. When exploring wines for the summer, open your mind and you may find yourself justly rewarded.

Here are some guidelines to keep in mind. Look for wines that are low in alcohol as they are easy to drink. Imagine a German Riesling at 7 percent alcohol compared to a 15 percent monster New World Chardonnay. Also, a hint of sweetness from residual sugar makes for a great aperitif -- it will give you a natural kick-start after a long day at work. Some spritz or effervescence is refreshing and will tickle the palate. Cool-climate wines from areas such as France's Loire and Alsace regions, and New Zealand offer natural acidity, making them crisp and very food-friendly. Think of how a squirt of lemon brightens up a grilled fish -- same concept.