"Italy has a lot to offer," Roberto Wirth said.

The attractions of Italy, its regions, histories and legends, are popularly known. Wirth goes on to speak of traditions, and the nostalgia that many people feel for the past. He aims to keep faith with the old and the treasured.

Wirth is the sole owner of the Hotel Hassler, the small, discreet, exclusive hotel next to the church of Trinita dei Monti at the top of the Spanish Steps in Rome. In its scenic setting the Hotel Hassler has been managed by the same Swiss family of hoteliers for over a century. "It is rare in the world. You feel the atmosphere," Wirth said. The status of this fifth-generation Hotel Hassler commander has not been his birth prerogative. His achievements have been hard-won against overpowering odds. He was born profoundly deaf.