SAN FRANCISCO -- The Webbys may bill themselves as the antidote to the Academy Awards, but the truth is that this Internet awards gala has a severe case of Oscar envy.

It is a night for the Web to recognize innovation and creativity from a remarkable variety of sites worldwide, and last Thursday many of the Net's top designers and execs pulled up to San Francisco's Masonic Hall like movie stars.

Sure, there were no real groupies screaming for autographs like at that other awards ceremony. But when you're rolling in money as the Webby organizers apparently are, why worry -- just hire the fans.