No presses need to be stopped to inform you of the growing number of women on the Internet in Japan. And the sizes of our headlines won't increase to tell you that number will continue to rise steadily, if not dramatically, over the next few years
If you don't believe me there are the head-counters. Take the DSA Analytics' reports on Japanese Internet trends. Release 1999.2 noted that "one of the strongest trends in Japanese Internet demographics was the 'feminization' of the Japanese Internet." It estimated that the number of new female Internet users could approach half by mid-1999.
While this is good news, it's not big news -- it's inevitable. The better news is that more Web sites are responding to the needs of women coming online. And what's interesting is how they will respond.
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