It has been suggested that giving to charity doesn't come naturally for many Japanese people.
But does growing up without bake sales, book bonanzas, fundraising car washes and white elephant sales make them less empathetic and kind? Shinobu Sakagami, one of the highest-paid TV personalities in the country, doesn't think so.
During these trying coronavirus-dominated times, Sakagami is going public with his own giving in the hope it will nudge others toward charity and help the country open the taps to what he believes is a hidden reservoir of generosity.