The Japanese entertainment industry is finally growing up, says Shin Unozawa, and he should know. Unozawa joined Bandai Entertainment back in 1981, and serves as chair of the Computer Entertainment Supplier's Association (CESA), co-hosts of the Tokyo Game Show.
Now he is CEO of the recently formed Anime Consortium Japan (ACJ) — a multipartner corporation launched last November, with the goal of localizing and consolidating the digital streaming of official Japanese content.
The ACJ's lineup is top shelf: Production and advertising giants Toei, Sunrise, TMS, Aniplex, Asatsu-DK, Nihon Ad Systems and Dentsu have teamed up with major shareholders Bandai Namco Holdings and the government-sponsored Cool Japan Fund. Their primary aim is to tackle piracy and develop the first Japan-centered streaming entertainment and e-commerce platform called Daisuki. It's as impressive as it is long overdue.
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