Originally made as a program broadcast on NHK's education channel, "Design Ah!" — led by graphic designer Taku Satoh, Interactive designer and artist Yugo Nakamura, and musician Keigo Oyamada — has gone one step further to become an interactive exhibition. Taking the films and sounds of the television show as a source of inspiration, an array of artists have gone on to explore the theme of "design mind." "Design Ah!" brings together designers and the public, realizing that theme and making sense of the world through playful observation.

The exhibition explores the eureka "Ah!" moment of inspiration that comes from realizing how things work through a series of alternative descriptions. It demystifies the role of the designer without any disregard, stating design as simply an extension of what we all do and have done from a very young age. Here, a group of 12 designers explore an array of eureka moments through practical, visual and audible realizations — and all with marvelous results.

The show also explores things vicariously, through the outdoor courtyard that slowly evolves and grows through the duration of the show and the workdesks at which everyone, children especially, are encouraged to draw their version of something "Ah (あ)."