In the never-ending battle to remove unsightly hair, some Japanese women opt for a close shave. According to J-Cast, a kao sori (shaved face) boom is gathering momentum across Japan. Specialist salons offering kao sori services are increasing in number and earlier this year, a new specialist shaving razor for women was launched on the market.
So why the hell do women want to scrape their faces with a razor? The main reason is to get rid of downy hair around the mouth and cheeks, but Beauty Face, a specialist kao sori salon, claims there are other benefits, such as a noticeably whiter, brighter and softer skin.
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