Japan-based American rapper Travis Tewes, who performs under the moniker Crazy T, originally planned to use kanji on the cover of his sophmore album. However, since so few young Japanese could actually read the kanji, he decided at the last minute to spell out "in to you" using the easier-to-read katakana alphabet instead.

That was one of Crazy T's first lessons in marketing to a Japanese audience — sometimes even using the native language doesn't guarantee getting your message across. Maybe that's why he opted to rap almost entirely in English on "in to you," so he could be certain the message he was trying to get across was his intended one. It seems to be working: Crazy T has netted collaborations with local rappers such as Oni, who is featured on the track "Only," and South Korea's DJ Shine, who makes an appearance on "John Q."

Lyrically, "in to you" is emotionally blunt and mature. Despite the album opening and closing with short tracks that border on being cheesy, the stuff in between is anything but. Standout tracks include "Rhythm" (featuring 65Syndicate) and "Dreams." "Rhythm" sounds as if the beat maker wanted to head into territory somewhere between Canadian singer Esthero's downtempo style and straight up ambient easy-listening. The track flows nicely into "Dreams," a hopeful message speaking to the youth and simultaneously to the disenfranchised office worker about choices: "I never thought I could ever do for others what other rappers do for me . . . what I do now is greater than anyone in the cube pushing paper so ask yourself if you're happy with your life right now, so why not right now, make the change right now."