No one is waiting for yet another TV variety show about food, but TV Asahi's new program "Oishinsuke" (Monday, 7 p.m.) at least has the advantage of being hosted by comedian Shinsuke Shimada, whose lightning-fast, cynical wit might give the subject matter a funnier spin.

As usual with this sort of show, the appeal is the interaction between Shinsuke and the various celebrity guests who show up each week. In one segment, some celebrity couples whip up their own "lunch-time entrees" for the other guests, who have to decide which one would "make the biggest daily profit" if they owned restaurants.

In a different segment, average people from all walks of life and ranging in age from junior high school students to grandmothers offer their ideas for "three-minute meals," meaning dishes that can be fully prepared from scratch in three minutes.