The origin story of Twinkl has a familiar ring to it: A couple with a vision, toiling away in their spare bedroom with dreams of taking a killer product to market.

Fast-forward 12 years, and the educational resources platform has unspooled from its initial customer base in England to now serve 200 countries worldwide — with Japan as one of its focal markets in Asia.

Twinkl was founded upon a self-explanatory motto: “We help those who teach.” Its resources cover a wide range of disciplines, from English and computing to art and physical education. And while much of its content has been built around the British education system, many of those resources can double-up as English-language study materials. Alongside more ad hoc English study tools, such as phonics and alphabet practice, resource flexibility could be the key to unlocking the door to Japan.