I once had this Japanese student who told me he could tell a book's publisher from the smell.
He would close his eyes, crush a paperback into his face and inhale. Deeply. As if sucking down a cold beer after a hot day on the street.
And he would then sigh and pronounce: "Ah . . . this is a Kodansha." Or: "Oh my, a Kadokawa. How sweet."
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