"Your questions were hard," mails Darian Wilson, chief executive officer of FAQ, the day after we meet. "But I appreciate them as they caused me to rethink the meaning behind this project."

He is talking about Gaigo.TV's ¥100 English School, which launched in Japan on Jan. 24. Gaigo is as in "foreign language," but maybe also "Guy, go!" because this is a program series that aims to teach English online or by DVD to Japanese men aged between 18-58.

Fifty-eight?