With his head shaved and outfitted in designer glasses and crocodile-style winklepicker shoes, Gordon Watson does not look like the stereotypical president of any type of company, let alone one selling life insurance.

But here he is, today in a flamboyant pinstripe suit, powering his way over breakfast toward his first meeting.

With a Glaswegian accent tempered by years of living abroad, he declares with gentle assuredness that in no way did he choose insurance (as a career): "Insurance chose me."