He's baaack. Not that he ever went away.
No doubt playing now somewhere at a theater near you is the Korean love story "April Snow," with the choice of the word "snow" evoking a relationship to "winter." Coincidence? Maybe.
But when the male lead is Bae Yong Jun -- less than two years removed from his successful "Winter Sonata" seduction of virtually every Japanese female over 40 -- one has to figure there's a marketing connection there somewhere. The bigger the heartthrob, the bigger the potential profit. And Bae Yong Jun has been heartthrobbing his way through Japanese commercials ever since "Winter Sonata."