"People have personal trainers to keep them fit and healthy," says Wendy Kerr. "It seems perfectly logical to have personal coaches to keep life moving in the right direction."

Wendy is director of Momentum, the company she founded a year ago to coach individuals -- from expat housewives to company executives -- toward specific goals either by phone or face to face.

Living in Tokyo's Nishi-Azabu is a far cry from growing up in grazing country on New Zealand's South Island. "Though we were surrounded by sheep, it was my mother's idea to raise deer. Though deer are skittery and intense, she saw them as a new emerging market."