Kumiko Morita looked down at her cell phone as it began to ring. With reluctance she picked it up and answered it. After listening to the caller, she began to speak -- not in her usual soft-spoken way, but in a loud, forceful voice.

"No, thank you. I am not interested. . . . I am not involved in that any more."

Hanging up with a sigh, she said, "I can't wait to change my phone number."