The advertising executive for a multinational soft-drinks company gasps in horror as the gorgeous celebrity he has hired as the face of his multimillion ad campaign turns up for the photo shoot in a ketchup-stained T-shirt and jeans. No panic, though, because he's hired someone who earns a living making clothes look good on people and on camera, and whose life is dedicated to knowing what gear is going to be cool in whatever month.

He has hired a stylist.

Does shopping for the coolest designer clothes you can find and putting them on beautiful people sound like a dream job? It is for Sonya Park, the most celebrated stylist in Japan . . . and probably the world.