Even as a child, Yasunao Nakayama knew of the importance of hemp, called "suna" in Japanese but most commonly known as "asa." His grandfather grew a plot of the stuff, for use in ritual Shinto ceremonies.

Growing up in Hamaoka, Shizuoka Prefecture, Yasunao also became familiar with the problems of having a nuclear power station operating in close proximity. "Animals miscarried. There were strange mutant fish. It was a big issue in local politics."

While at junior high school, he continues, he had a vision of a field of hemp. "The plants were gentle, giving off a good energy. I nearly died, but came back, vowing to make hemp my lifework."