To some he is a hero. To others an anathema. For this writer, who lives in trepidation of meeting with Japanese CEOs because (sorry guys) they tend to be so predictable, Sachio Semmoto is a breath of fresh air.
Bouncing into the meeting room, he rolls up his sleeves, then extends his hand in disarming fashion. "Well now," he says, leaning back and stretching to get comfortable, "what do you want to know?"
It has taken time to organize this meeting. His schedule is so subject to sudden change that I had almost given up. But he's frantic because he's hot -- in news terms, that is! Making waves in Japan's all-powerful telecommunications industry as no other has ever dared.