Social media’s influence on elections continues to get a lot of attention — last year was no exception, when over 60 countries went to the polls.
But in truth, its importance has been overstated. In most cases, social networks alone did not determine electoral outcomes in 2024. More relevant, instead, was the interplay between online and on-the-ground campaigning.
Several major polls are expected this year, including Germany’s federal election later this month and a possible snap vote in South Korea should impeached President Yoon Suk Yeol be formally removed from office.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.