Sumitomo Life Insurance will consider using digital technologies including generative artificial intelligence to support its sales agents, Yukinori Takada, president of the Japanese insurer, said in a recent interview.
The comment followed a series of scandals in the industry that called into question the relationships between life insurance companies and their sales agents and highlighted the need to review the practice of supporting agents by dispatching employees on loan.
Takada, also chairperson of the Life Insurance Association of Japan, said, "We are currently in a major turning point" for building appropriate relationships with sales agents.
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