Amazon Japan said Thursday that it will enter the furusato nо̄zei hometown donation intermediary business.
The Japanese unit of Amazon.com will handle donations to about 1,000 municipalities and about 300,000 gifts in return for donations on a dedicated website.
It aims to differentiate its service from other furusato nо̄zei sites by utilizing its nationwide distribution network to deliver gifts as quickly as one day after donations are made.
Jasper Cheung, head of Amazon Japan, told a news conference on the day that the company hopes to encourage furusato nо̄zei donations in a way that is unique to it.
According to the internal affairs ministry, the amount of donations under the furusato nо̄zei system, which grants tax credits to donors, exceeded ¥1 trillion in fiscal 2023.
Various companies, including airline and railway operators, department stores and financial firms, as well as technology companies, are entering the intermediary business for fee income.
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