With generative artificial intelligence gaining rapid adoption worldwide, private-sector businesses in Japan are starting to embrace related information search technologies to enhance operational efficiency.

Conventional information searches require users to enter relevant keywords and manually browse selected websites to locate the desired information. The process can be time-consuming, however, and users may not always find the exact content they need.

By contrast, generative AI searches enable users to input queries using natural language or images. After interpreting the user's wishes, the AI retrieves relevant information from websites and other sources, providing concise, natural-sounding answers.