For the 2025 New Year shopping season, major Japanese department store operators are focusing on fukubukuro lucky bags that offer a wide variety of extraordinary experiences, such as working as a zookeeper and enjoying a luxury cruise trip.

Customers are seeking "a break from their daily lives," an official of Takashimaya said.

Tobu Department Store's flagship store in Tokyo's Ikebukuro district will sell a fukubukuro package that allows elementary school students and their parents to experience the work of a zookeeper at Tobu Zoo in Saitama Prefecture.