Over the past 15 or so years, Shopify has established itself as the go-to for mom-and-pop businesses looking to set up shop online. Now, in a dramatic shift, the Canadian company is targeting larger companies and, in doing so, looking to wrest e-commerce customers from Salesforce.
Shopify says it has lured hundreds of Salesforce clients, including big brands such as Toys R Us and mattress seller Casper, and is encouraging other companies to "join the mass migration.” Shopify’s key selling point is lower prices for its suite of e-commerce services and it has been cheekily calling out Salesforce’s penchant for wining and dining potential clients.
"The reason most enterprise software is so expensive is because it takes so many steak dinners to put it in your hand,” Shopify Chief Operating Officer Kaz Nejatian said in an interview.
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