Toshiba wants to reach double-digit market share in the world’s power chip market by 2030 as it lags behind rivals.

Toshiba may eventually form an alliance of companies that would corner 30% of the industry, according to Noriyasu Kurihara, the general executive of its electronic devices and storage business.

The firm is anticipating higher demand for power semiconductors, which regulate electricity flows in everything from rice cookers and LCD televisions to electric vehicles.