Low-alcohol drinks are gaining ground in the Japanese market, with makers increasingly targeting those who usually steer clear of alcohol.
Amid increasing concern about the health impact of high alcohol consumption, beverage makers are developing low-alcohol products and introducing spaces where consumers can enjoy such drinks casually.
According to research company Intage, drinks with a high alcohol content of 8% to 9% sold well among those who wanted to get drunk quickly and led the overall alcoholic drinks market.
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