Nike will roll out new $100-and-under sneakers in countries around the world, its chief financial officer said Thursday, as the sportswear giant tweaks its product lineup in a plan aimed at getting sales back on track.
Nike has significantly hiked the list price of its top-end Air Jordan 1 sneakers in recent years. The shoes currently sell for as much as $200 at some retailers including Nordstrom and on Nike.com.
Top-end Air Force 1 sneakers meanwhile sell for about $150 on Nike's website. In comparison, rival Adidas' three-striped white and black Samba and multi-colored Gazelle sneakers are priced at $100 and $120 respectively.