Netflix is ramping up local production in Southeast Asia, aiming to boost its subscriber base in the populous region even as U.S. rivals are pulling back.

The world’s largest streaming TV service is increasing the number of titles available and the number of shows it produces in the region in an effort to reach more viewers, Minyoung Kim, vice president of content for Asia excluding India, said at a company event in Jakarta.

"It is on us to make sure that these stories find audiences not only within their home country but also beyond domestic markets, enabling audiences around the world to discover the stories that they will love," Kim said.