Sony Group on Thursday unveiled a strategy to boost its anime business, aiming to make it a new cornerstone of its entertainment operations alongside games, music and movies.
The electronics and entertainment giant said at a corporate strategy briefing that it will put efforts into production and distribution of high-quality works and into support for creators, such as introducing production software to streamline workflows and developing talent.
"Anime is world-class entertainment," Chairman Kenichiro Yoshida said. "We want to contribute to it through creation."
Sony Group plans to introduce on a trial basis software to help digitalize anime production and consider establishing an organization to train foreign anime creators.
Companies in the group include Aniplex, a Tokyo-based anime studio behind the "Demon Slayer" series, and U.S. anime distributor Crunchyroll, acquired in 2021.
"Globally successful content will contribute to the Japanese anime industry," President Hiroki Totoki said.
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