Japanese camera-makers are trying to attract Generation Z — those now in their teens and their 20s — who are used to smartphone photography, by touting the uniqueness of their products, such as their small size or special video functions.
Older compact digital cameras are also making a comeback, with demand surging within the second-hand market.
In October, Fujifilm added the Instax Pal to its Instax instant camera lineup known as Cheki in Japan.
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