Shiseido is launching its first makeup brand in India in almost a decade, bringing popular line NARS Cosmetics to local beauty shops as it seeks to carve out a share of the booming consumer market.
Japan’s largest cosmetic company has partnered with Indian retailer Shoppers Stop’s Global SS Beauty Brands and will open 14 stores in New Delhi and Mumbai this year, said Nicole Tan, head of Asia Pacific at Shiseido. It will also market NARS through LVMH Moet Hennessy Louis Vuitton SE’s Sephora shops, she said.
Indian consumers are "immensely” interested in color cosmetics, Tan said in an interview, referring to the industry term for products like eye shadow, lipstick and blush. "We are also entering into a segment that speaks to the consumer who’s looking for individuality, particularly in the higher-end, premium prestige segments.”
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