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Gearoid Reidy
Many Japanese companies like Toto have quietly shifted from consumer-facing products like toilets to specialized, high-value industries such as semiconductor materials, proving that Japan's innovation remains strong despite its lower global visibility.
COMMENTARY / Japan
Feb 21, 2025
Japan’s toilet jokes are on you. Innovation is flourishing.
One of the most surprising stories in corporate Japan in recent months has been the emergence of semiconductor materials as a significant profit driver at Toto.
While Valentine’s Day in the West is traditionally associated with men giving flowers to women, in Japan the day has typically involved women giving gifts of chocolate to men.
COMMENTARY / Japan
Feb 14, 2025
A sweet Japanese Valentine's Day tradition is nearly dead
The custom of giri-choco, loosely meaning "obligatory chocolate,” was once commonplace in offices around the country.
Japan has effectively exited deflation, but Prime Minister Shigeru Ishiba’s reluctance to acknowledge it reflects outdated economic fears rather than current reality.
COMMENTARY / Japan
Feb 13, 2025
It’s time for Japan to admit victory over deflation
The last time prices declined was in July 2021, the same month the Tokyo Olympic Games took place.
Prime Minister Shigeru Ishiba's meeting with U.S. President Donald Trump will likely aim at maintaining the status quo, avoid new trade issues and ensure Japan isn’t targeted by tariffs.
COMMENTARY / Japan
Feb 7, 2025
A new golden age for U.S.-Japan? I don’t think so.
Ishiba won’t be looking for any great breakthrough, a dramatic defense re-posturing, or support for any of his long-held foreign policy goals
Nissan needed this deal a lot more than Honda as billions of dollars of debt due in the next year closes in.
COMMENTARY
Feb 6, 2025
Scrapping Honda deal would leave Nissan stranded
Nissan needed this deal a lot more than Honda. As billions of dollars of debt due in the next year close in, the former may get pushed into an even less favorable deal.
Prime Minister Shigeru Ishiba’s reluctance to engage with newly elected U.S. President Donald Trump while strengthening ties with China raises concerns about Japan’s strategic priorities.
COMMENTARY / Japan
Jan 31, 2025
Ishiba nudges his ‘little Japan’ closer to China
Prime Minister Ishiba’s reluctance to engage with Trump while strengthening ties with China raises concerns about Japan’s strategic priorities and its alliance with the U.S.
Members of the popular Japanese pop group SMAP, including scandal-plagued Masahiro Nakai (right), perform in Beijing in September 2011.
COMMENTARY / Japan
Jan 29, 2025
A pop-star sex scandal shows the death throes of old Japan
As the leader of a now-defunct boy band SMAP, the 52-year-old Nakai has been a ubiquitous mainstay in Japanese life for decades.
Bank of Japan Gov. Kazuo Ueda attends a news conference after the central bank's policy meeting in Tokyo on Friday. The BOJ raised its rate by a quarter-point to 0.5% that day.
COMMENTARY / Japan
Jan 26, 2025
Japan’s central bank drops the drama and wins on rates
The quarter-point increase, which took the main rate to 0.5%, was probably the most telegraphed this century.
Tourists visit shops near Kyoto's Fushimi Inari Shrine on Jan. 13. The nation's growing tourism sector, set to hit 40 million visitors in 2025, boosts the economy but is straining the nation's infrastructure.
COMMENTARY / Japan
Jan 23, 2025
Japan has '$100 billion' reasons to welcome more visitors
Japan's growing tourism, set to hit 40 million visitors in 2025, boosts the economy but strains infrastructure, highlighting a need for smarter policies to manage overtourism.
Instead of the Bank of Japan's actions strengthening the yen as once hoped, recent steps have only caused further weakening.
COMMENTARY / Japan
Jan 22, 2025
Ueda’s doctrine for the BOJ is finally emerging
Instead of the Bank of Japan's actions strengthening the yen as once hoped, recent steps have only caused further weakening.
Some people are questioning the U.S. decision to block Nippon Steel’s takeover of U.S. Steel, citing the lack of clear evidence of any national security risk from Japan — a country that hosts over 50,000 U.S. troops and relies on America for defense.
COMMENTARY / Japan
Jan 7, 2025
Biden's Nippon Steel move: A troubling snub of a key ally
Preventing the takeover of U.S. Steel is bad enough. Declaring Japan a national security risk is worse.
After a dramatic 2024, where Japan saw political upheaval, a record stock market, a major quake and a plane crash and dramatic escape, 2025, with events like major anime sequels, the Osaka World Expo, rising foreign acquisitions, we should expect a transformative year.
COMMENTARY / Japan
Jan 2, 2025
Anime, M&A and the expo: What to watch for in Japan’s 2025
No doubt 2025 has more surprises in store for Japan after an unusually intense 12 months.
Japan's 2024 Word of the Year, "futehodo," is a phrase tied to a Netflix show and highlights the broader decline in the cultural significance of such awards, with recent selections often seen as superficial or promotional.
COMMENTARY / Japan
Dec 31, 2024
Japan’s 2024 word of the year has no rizz
Some critics wondered why the word of the year award was, essentially, functioning as advertising for a TV show that is still available on streaming.
Taiwan Semiconductor Manufacturing Co.'s factory (left) in Kikuyo, Kumamoto Prefecture, on Feb. 23, the day before it was officially opened
COMMENTARY / Japan
Dec 22, 2024
Chip cities rise in Japan’s fields of dreams
Injections of cash are transforming once-sleepy areas, lifting stagnant house prices and triggering construction booms.
Nissan and Honda may be nearing a merger to address Nissan's struggles, forming a second major hub in Japan's auto industry to rival Toyota.
COMMENTARY / Japan
Dec 19, 2024
A Honda-Nissan merger is a slow-moving savior
Nissan is struggling — burning through cash and with billions of dollars of debt due in a little over a year.
Just over a year ago, South Korean President Yoon Suk Yeol, Japanese Prime Minister Fumio Kishida and U.S. President Joe Biden celebrated their historic summit at Camp David, but Yoon's controversial policies and martial law attempt have undermined that progress.
COMMENTARY / World
Dec 17, 2024
Yoon's impeachment widens East Asia fault lines
leadership changes in Seoul, Tokyo and Washington add to the instability, raising concerns about the future of this critical alliance.
Japan's success isn't rooted in mystical Eastern wisdom; it's driven by practical public policies, social standards and education, not secret life hacks.
COMMENTARY
Dec 10, 2024
Two words for current ‘ancient Japanese wisdom’: think again
Japan's success isn't rooted in mystical Eastern wisdom; it's driven by practical public policies, social standards, and education, not secret life hacks.
Alarmo and other recent products reflect Nintendo's strategy of using its iconic intellectual properties to engage users while preparing for the inevitable transition to a successor console after the Nintendo Switch.
COMMENTARY / Japan
Nov 24, 2024
Nintendo’s latest device, the Alarmo, is a $100 wake-up call
Alarmo and other recent products reflect Nintendo's strategy of leveraging its iconic IPs to engage users as it prepares for the successor to the Nintendo Switch.
Sony's potential acquisition of Kadokawa, the publisher behind Elden Ring, represents an opportunity to expand its intellectual property across gaming, anime and other media provided it learns from past failures.
COMMENTARY / Japan
Nov 22, 2024
Like in Elden Ring, Sony must learn from its mistakes
The Japanese firm’s proposed deal for Kadokawa has great potential — if it can avoid getting stuck in the same mazes as before.
Originally debuting on a coin purse, Hello Kitty became a national phenomenon in Japan and is now the second highest-grossing media franchise worldwide.
COMMENTARY / Japan
Nov 20, 2024
Hello Kitty looks pretty at 50 (and is worth more than ever)
Kitty’s broad appeal, especially to adults, helped popularize the Japanese concept of kawaii (cuteness), which has since become a global trend.

Longform

Tokyo Koon stands at the forefront of tackling the so-called 2025 issue, also known as the “Magnetic Tape Alert.”
The race to save 20th-century history