The Japanese have long embraced the need to protect and preserve the natural world, safeguarding our shared environment for generations to come. As a nation, the Japanese have been ahead of the game when it comes to initiatives such as recycling to conserve finite stocks of resources, helping to tackle the plastic waste crisis and, at the same time, reducing emissions that can harm our delicate global ecosystem.

Japan is particularly seen as a world leader when it comes to its recycling rate for bottles made from polyethylene terephthalate bottles, which is significantly higher than all other advanced economies.