Tonoike Sake Brewery has been gearing their brewery toward tourism since the late 1980s, attempting to lure tourists to the town of Mashiko.
LIFE / Travel
Jan 3, 2025
Traveling for sake's sake: The emergence of brewery tourism in Japan
While sake consumption has declined in Japan, breweries across the nation are taking advantage of a rise in overseas interest to promote themselves as tourist destinations.
At each shrine and temple, priests create festive, decorative go-shuin stamps, and you can collect the marks of all seven of the lucky gods on one piece of paper (called a shikishi) to serve as a good-luck talisman.
LIFE / Travel
Dec 27, 2024
Start the new year not with one temple visit, but seven
The seven lucky gods pilgrimage is a less hurried alternative to the often-crowded first temple or shrine visit of the year.
Visitors to Kyoto walk along a street near Kiyomizu Temple in April. A popular tourist spot, Kyoto has seen what locals feel to be an overwhelming amount of tourists in 2024.
LIFE / Travel / Longform
Dec 23, 2024
Is Japan ready for 60 million tourists?
Inbound tourism to Japan reached a record high in 2024, but managing the crowds and ensuring sustainability remain a challenge.
On Dec. 11, Universal Studios Japan officially unveiled its new Donkey Kong Country area, putting the iconic character in the spotlight for the first time in a while.
LIFE / Travel
Dec 12, 2024
USJ’s new Donkey Kong Country is a barrel of fun
Mine Cart Madness is the area’s only ride, but there are shops and snacking options as well as chances to meet costumed characters from the iconic series.
The town of Futaba is still dealing with the effects of 3/11, but that isn't stopping some residents from looking forward.
LIFE / Travel
Dec 7, 2024
Futaba pivots to 'hope tourism' to revive its fortunes
Whether you’re a long-term resident of Japan or flying in for a holiday, the message is clear: Futaba welcomes you.
Best known as the home of Kuon Temple, Minobu, Yamanashi Prefecture, is a charming day trip from Tokyo with the potential for cultural verisimilitude.
LIFE / Travel
Nov 23, 2024
In rugged Yamanashi, a wild-goose chase for ‘real Japan’
Japan’s countryside certainly offers a different experience than its cities, but whether that makes it categorically superior is up for debate.
The Kurama Fire Festival is one of Japan's most visceral 'matsuri' (festivals), but growing throngs of spectators could bring changes in the future.
LIFE / Travel
Nov 2, 2024
At Japan’s hottest festival, crowds threaten to smother the flames
Despite the growing throngs of attendees, it’s the smaller details of the Kurama Fire Festival that add up to more than the sum of its parts.

Longform

Eme-Ima Kitchen is one of over 10,000 kodomo shokudō in Japan. A term first used in 2012 to describe makeshift eateries offering free or cheap meals to disadvantaged kids, it now refers to a diverse range of individuals, groups and organizations working to provide not only food but a sense of belonging to both children and adults.
Japan’s ‘children’s cafeterias’ are booming — but is that a good thing?