The Fukushima Prefectural Government has set its sights on promoting local farm products certified under Global Good Agricultural Practices (Global GAP), with an eye toward having them served to Olympic athletes in 2020.

It will push locally grown produce including rice, cucumbers, tomatoes and peaches approved under the international standards for sustainable production and process management. The standards cover safety, environmental impact and the health, safety and welfare of workers and animals.

To kick-off the campaign, it plans to hold a business meeting Thursday in Tokyo, inviting some 100 representatives from major caterers, hotels and restaurants expected to serve athletes, coaches and other officials at the Summer Games.