JAPAN

Railway operators drive rise in overseas visitors by tapping social media for sightseeing spots on their routes

Tokyu Corp.'s Setagaya Line streetcars decorated with maneki-neko cats run through Setagaya Ward, Tokyo, in a photo taken in September. | VIA KYODO

Kyodo

Mar 23, 2018

Japanese railway operators are making the most of local sightseeing spots along their routes to attract more foreign tourists, with social media proving an excellent promotional tool.

At Gotokuji Temple, located along Tokyu Corp.'s Setagaya Line in Tokyo, foreign tourists snapped shots of a cluster of maneki-neko (beckoning cat) dolls.

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Railway operators drive rise in overseas visitors by tapping social media for sightseeing spots on their routes

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