In Japanese culture, making an apology is considered a significant social skill, but no matter how well-chosen the words are or how low the bow is, it might not be enough to survive the tough world of business.
If a company fails to properly explain how it plans to improve after making a mistake, it could further damage its image rather than repair its reputation.
The recent problems rocking Japan's food industry — alleged cockroaches in instant noodles, vinyl and teeth in fast food — have only highlighted poor crisis management in a country known for tirelessly promoting a clean and efficient image overseas, corporate management experts said.
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