Now that YouTube has unveiled its paid subscription service, YouTube Red, it seems logical to think of it as a competitor to Netflix. YouTube prefers that you don't.
"Our membership service is completely different from what Netflix is," Robert Kyncl, who oversees all business functions for YouTube, told reporters at an event on Wednesday. "Every step that we have taken along the way is 180 completely the opposite of what Netflix is doing."
One obvious difference is the content that Netflix and YouTube are paying to make. YouTube announced a range of new shows and movies. All of them feature entertainers who became prominent on YouTube itself (although many are being bolstered behind the scenes by production companies not directly associated with the platform). This means that YouTube original shows are aimed at the young people who make up the majority of the audiences for such performers as PewDiePie and the Fine Brothers. Netflix's most popular original shows have essentially looked to pull adults away from their HBO subscriptions.
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