Marie Kondo is the type of person you wouldn't initially expect lots of people to go crazy over. In the cleaning consultant and best-selling author's new Netflix show, "Tidying Up with Marie Kondo," she simply lays out the basics of her "KonMari" method of organizing homes — guided by the idea of finding items that "spark joy" in the owner — while also teaching the best way to fold socks and neckties.
Netflix rarely shares viewership data about specific shows, but going off the volume of social media posts, think pieces and photos of neatly folded clothes inspired by "Tidying Up," Kondo's streaming debut is a hit.
Kondo came to attention in Japan via her 2010 book-turned-manifesto "Jinsei ga Tokimeki Katazuke no Maho." It sold millions and launched a "cleaning boom" that made Kondo a celebrity. The English title of her breakthrough is "The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing" and it was also a hit, with NHK World even airing a special that closely resembled her current Netflix show.